Studio Task 2 - Beauty, Style & Taste

6 Images of Type, Type & Image, Image which I like and dislike

Type

Type & Image

Image

Buami Curation

Defining the aesthetic of what I like & dislike

Like

Clean

Simple

Thoughtful

Legible

Clever

Memorable

Structured

Geometric

Distinctive

Powerful

Modernist

Sophisticated

Balanced

Professional

Impressive

Striking

Intricate

Crisp

Intriguing

Different

Dislike

Cheap

Tacky

Generic

Garish

Cluttered

Overpowering

Irrelevant

Pointless

Busy

Messy

Unclear

Illegible

Misplaced

Static

Boring

Unprofessional

Mediocre

Overworked

Chaotic

Underworked

Derivative

We had to choose 3 images from our original six and define them using 5 single words. We then swapped images with someone else and had 5, 10, then 20 seconds to write down words that came to mind when seeing their images for the first time. We had to decide which of the 3 images they liked and which they disliked and then regrouped for a discussion and comparison of the words and opinions we came up with.

Barney's words

My words

The only image we disagreed on was the Groundhog day poster. I can see how it could be perceived as boring or repetitive especially if you don't know the film it is advertising.

Barney's three images

Dislike - tacky, derivative, juvenile, overcrowded, unprofessional

Like - powerful, strong, simple, clear, memorable

Like - original, powerful, distinctive, striking, clever

We then had to as a pair try and come up with 10 aesthetic rules. This was really challenging and we only managed to come up with 8:

1. Don't overcrowd designs
2. Keep colours appropriate to the design - use as few as are needed
3. Make sure all typography is legible
4. Consider the relationship between type & image
5. When using only black and white keep a professional look to the design
6. Ensure the aesthetic & style of the design reflects the tone of voice
7. Consider the concept//message behind the work
8. Work in a media that relates to the content and style of a piece

My three rules which I finalised on for myself:

1. The aesthetic & style should reflect the intended tone of voice
2. Keep colours to a minimum
3. Consider the relationship between type & image